For companies that sell into K–12
How schools buy is changing. Architects, facilities directors and district leaders do most of their research on their own now. By the time they call a rep, the shortlist is already made.
I help you win the business that's decided before the call, as your fractional marketing lead or on a project basis.
If one of these sounds like your team, we should talk.
“We want to build a bond-funded revenue pipeline.”
I help you design and run a capital-projects go-to-market alongside your channel: who you target, how you get specified, and who owns each step.
“We keep losing to ‘or equal’ substitutions at bid.”
I get you written into the spec by name, and give architects a reason to keep you there.
“Architects and facilities teams don’t know we exist.”
I get you into their libraries, their resources and their shortlists before design starts.
“Our resellers lead with someone else’s brand.”
I build the partner program, margin story and enablement that make you the easy sell.
“Deals stall at privacy, proof or procurement review.”
I build the evidence, funding case and compliance answers before the checklist asks.
“Buyers find our competitors first.”
I fix what districts find when they research you on their own.
“Nobody owns marketing, or the team is stretched thin.”
I step in as your fractional marketing lead, or add senior hands alongside your team, for a set term.
Three problems from the routes above, and what changed.
Capital projects
Resellers
Events
“Even with a limited and shrinking marketing budget, he consistently demonstrated creativity, resourcefulness, and the ability to do more with less.”
Jens Holstebro
Former President and CEO, FrontRow
“One of the few marketers I've met who is equally strong on classical fundamentals and modern execution.”
Grant Larsen
B2B marketing leader
“A critical quality in Demetrius is listening quietly, and then he goes on fact finding, solution probing, and then comes back with a plethora of educated questions. … He’s definitely not the follower, but a trail blazer and wayfinder.”
Jaime Mendez
Vice President, Infrastructure Projects
17-year A4LE member
Every engagement gets a written scope, timeline and price before work begins.
Senior marketing leadership without the full-time hire. I own the plan and the results for a set term, leading your team or working as it. Starting scope: 20 hours a month.
Starts at$4,000 a month
For a company, a brand or a single product: a clear read on how buyers see you today, the positioning that sets you apart, and a go-to-market plan your team can run. Starting scope: one product.
Starts at$5,000
Brand identity and the creative that carries it, from campaigns to the materials your sales team and partners use.
Starts at$3,000
Your team's recurring work, from bids and proposals to content and reporting, rebuilt to run on AI tools your team owns. Built with your people, with two of them trained to keep it running. Starting scope: one workflow.
Starts at$2,500
The proof and responses that win evaluations: case studies, evidence briefs, and stronger bids and RFPs.
Starts at$1,500
Launches, campaigns, and anything that doesn't fit a package. Scoped in writing first.
Hourly$200
I ran Americas marketing for a publicly traded K–12 company, across a portfolio that ranged from SaaS and professional services to hardware and integrated AV solutions, sold through both routes above.
I owned the go-to-market behind them: positioning, the content and search program, reseller and partner enablement, trade shows, award programs, and for a time the inside sales team.
Along the way I mapped more than 45,000 district procurement records, redesigned a reseller program, created a funding center that ties product value to federal statutes, and built an AI-run marketing operation that handled recurring work end to end.
Earlier, I supported communications and outreach for a federally regulated transit agency, through rail incidents and wildfire response, and built a startup's marketing team of eight from scratch. Twenty years in all.
Ready to talk it through? Book 30 minutes and leave with my read on what I’d fix first.
Book a 30-minute callWhichever the job needs. Much of it is market development: where the money is, who specifies, which channel to lean on, and what proof a buyer needs.
An agency executes the brief you write. I help you write it, then build the campaign behind it. I've spent years inside a K–12 company, so I already know how districts fund, specify and buy, and what your resellers need to sell you. You don't pay for me to learn your market, and the person who shapes the strategy is the same one doing the work.
I do, start to finish, brand and design work included. You're not handed off to a junior team or an outside shop. I use modern tools, AI among them, to move faster, but the research, the judgment, the creative and the recommendations are mine, and nothing reaches you that I haven't reviewed.
Alongside them. I can take a project off their plate, add hands ahead of a launch or buying season, or give a fresh read on what's working. The work and the know-how stay with your team when we're done.
A small number at a time, so each engagement gets real attention.
Whether you need someone to lead marketing where nobody is in the seat, extra hands ahead of a launch or buying season, or a fresh read on a team that's been heads-down, the first call is a working session, not a pitch.
Bring your product and the route you sell through, and you'll leave with a read on where buyers are finding you, where they aren't, and what I'd fix first. I take on a small number of companies at a time, chosen where I can move the result.
Book a 30-minute callOr email handelih@protonmail.com